All about Moods Condoms
Moods Condoms are made from made from natural rubber latex. It is manufactured by HLL Lifecare Limited, a Government of India undertaking. HLL was launched in 1966 with the aim of producing good quality condoms for the National Family Planning Program.Moods Condoms came into existence in mid-1986, when HLL Lifecare Limited decided to develop a product to target the premium and upper middle class segment of the urban population in India. HLL today is one of the world's largest manufacturers of condoms. As of December 2012, its annual production totals around 800 million pieces across the globe.
The Moods brand, from the stable of the public sector enterprise (PSE), HLL Lifecare Limited, operates in the premium segment. Moods is present in many overseas markets in nearly 30 countries such as Africa, South America and UAE and is soon to launch in the UK and the US. Due to its global presence, it maintains high quality standards where each condom is electronically tested for pinholes and weak spots and confirms to a range of international standards.
In 1966, the Ministry of Health and Family Welfare set up HLL Lifecare Limited (HLL), and then called Hindustan Latex Limited, in the natural rubber-rich state of Kerala for the production of condoms to support the National Family Planning Programme.
HLL established its first plant at Peroorkada in Trivandrum (now Thiruvananthapuram) in technical collaboration with Okamoto Industries of Japan. The second and third plants were added in 1985 at Trivandrum and Belgaum. Two years later, HLL which had set its sights on the premium-end of the market, developed a brand called Moods.
Moods is the flagship condom brand of HLL. It was launched in the year 1987. The logo of the brand OO symbolizes the bonding between couples. It has diversified into several variants. The range includes close to twenty different types of Condoms viz. ultrathin, dotted and all night to different flavors which includes chocolate, banana strawberry, coffee and bubblegum; and also scented condoms in fragrances such as rose, jasmine and musk; glow condoms; XXX condoms with dots and ribs and as Absolute Xtasy, Extra Long, Colored and Skin.
Ever conscious of quality, Moods has worked its way to certificates from the world's most respected international agencies. Moods condoms manufactured by the Peroorkada factory have received several registrations: the CE, NF, SABS, KITE and the US FDA 510k. Production facilities comply with ISO 9001 and ISO 13485 while the plant itself has been awarded WHO GMP, OHSAS 18001 and ISO 14001 certifications. Each condom conforms to a range of international standards that include WHO 2010, ISO 4074, ASTM D 3492 and GOST-4645-81.
Export orders from the Middle East followed in 2004 which opened up the international market for this popular brand. Pressed for capacity, HLL commissioned another manufacturing unit at the company's Peroorkada plant in November 2007, raising its status to amongst the largest condom manufacturing facilities in the world.
In March 2009, the first dedicated Moods retail outlet, Moodsplanet, was inaugurated in Thiruvananthapuram, as a one-stop shop for the entire range of Moods contraceptives.
Its first advertising campaign was popularly known as the Moods Please campaign and succeeded in making this evocative name synonymous with the product. Later it came up with different advertising campaigns which were My Man! And then Your Time, Your Place, Your Moods!!